TGL
2023-2025
As the Digital Designer for TGL — a tech-forward golf league featuring Tiger Woods and Rory McIlroy — I helped build the visual identity of the league from the ground up. I led the creation of graphics across digital media, developing a bold and cohesive brand that stood out in the sports world. Throughout our first season, I played a key role in helping TGL grow to over 1 million followers across social platforms, including 400K+ on Instagram. Whether it was producing real-time match graphics or crafting high-impact content for campaigns, my focus was always on delivering designs that elevated the league and energized fans.
MATCHDAY
Designs built to bring TGL match nights to life — from pre-match hype to real-time updates. This section showcases the fast-paced, high-impact visuals that kept fans engaged before, during, and after each match.
STATS
A series of graphics highlighting team and player performance throughout the season. From stat breakdowns to full-season comparisons, these designs present the numbers in a bold, engaging way that makes the data easy to digest and fun to follow.
PLAYOFFS
Graphics designed to amplify the excitement of the TGL Playoffs. By subtly shifting the brand’s look with a 3D font, these visuals celebrated key playoff moments, promoted matchups, and highlighted champions, all while maintaining a dynamic and engaging aesthetic.
WILL IT FIT?
A playful series that puts the scale of the SoFi Center into perspective. These graphics compare parts of the arena — like the screen, field of play, and greenzone — to familiar objects, from cars to lighthouses to the Statue of Liberty, giving fans a fun and surprising look at just how massive the space really is.
MOTION GRAPHICS
Animated designs that bring TGL visuals to life through movement. These graphics add energy and dimension, enhancing storytelling and fan engagement across platforms.
WEBSITE
Graphics and page designs created for the TGL website, with a focus on clean visuals and user experience. This includes custom assets and layouts — most notably, dynamic player pages that bring athlete profiles to life.
MAPS
A set of custom-designed maps created to help fans and attendees navigate the SoFi Center. From entrance layouts to detailed seating charts, these visuals make it easy to find your way and get the most out of the TGL experience.
PRINT
Designs created for physical spaces, ranging from large-scale player banners to retail signage and custom metal wall logos. This work combines visual impact with precision — ensuring every piece is measured, sized, and built to stand out in the real world.
MISCELLANEOUS
A collection of versatile graphics created for a variety of platforms and purposes — ranging from social and web to email and beyond. This section showcases flexible, on-brand visuals built to meet a wide range of creative needs.
BUILDING A LEAGUE
An inside look at the early creative process behind TGL’s visual identity. These experimental graphics, built with placeholder text and logos, helped shape the league’s branding direction. Designed to test layout, style, and tone, they laid the groundwork for the look and feel of future TGL content.
